Attribution for Lean DTC Teams

Lean teams need attribution they can defend, not dashboards filled with noise. Demo Dudes tracks a minimum effective measurement model: first touch, last touch, assisted touch, and time-to-purchase by segment. Paid click IDs are persisted through landing and checkout steps, then matched against subscription and product events. Weekly reporting focuses on CAC, payback period, and contribution margin by channel. This keeps decision making practical when budgets are constrained. A simple, disciplined model creates faster optimization loops and prevents expensive overreaction to single-day anomalies or vanity metrics.